Research Report

The Age of Intelligent Transformation: How Enterprises Are Scaling AI for Real Results

A global study of 450 enterprise leaders reveals how generative AI is shifting from experiment to execution—and what separates the leaders from the laggards.

What You’ll Learn

  • How enterprise leaders are scaling AI from pilot to performance.
  • Where organizations are investing next in AI, data, and intelligent outsourcing.
  • Why hybrid sourcing models accelerate transformation and impact.
  • What sets AI leaders apart—and how to build your roadmap to real results.
The Age of Intelligent Transformation: How Enterprises Are Scaling AI for Real Results

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The AI Tipping Point

AI can transform every corner of the enterprise—if leaders can figure out how to make it scale. In partnership with Everest Group, Concentrix surveyed 450+ enterprise leaders across North America, Europe, Asia Pacific, and Latin America. The results reveal one clear truth: intelligent transformation has arrived and it’s undoubtedly human.

  • 55% of enterprises now list technology modernization and AI/data analytics as top business priorities.
  • 54% say enhancing customer experience (CX) is a strategic focus.
  • 72% believe AI will augment—not replace—the human workforce.

This is the new mandate: augment human intelligence with AI-powered precision.

Strategy Speaks Through Budget

You can tell a company’s strategy by where it puts its money. Enterprise spending is shifting toward AI enablement, modernization, and intelligent outsourcing.

Instead of tightening, budgets are transforming.

  • Planned net-new investments in generative AI (GenAI) are expected to double over the next 2–3 years.
  • Outsourcing budgets are increasing as companies seek specialized expertise to deploy, manage, and scale AI responsibly.

Smart leaders are funding transformation.

Generative AI for business transformation

From Pilots to Performance

While 41% of companies still report that most of their AI projects are in pilot stages, the leaders are scaling fast. These organizations are building the infrastructure—data architecture, governance, and AI-ready talent—to deploy safely and strategically.

Enterprises that move beyond pilots now are establishing the foundations that competitors will struggle to catch up with later.

Generative AI for business transformation

The Hybrid Advantage

Traditional outsourcing models don’t cut it in the GenAI era. The most successful enterprises are adopting a hybrid sourcing model—combining internal teams with trusted partners who bring deep AI and CX expertise.

This “co-creation” model is how intelligent transformation truly scales. Enterprises want copilots who can design, build, and run AI programs that deliver measurable outcomes.

Partnering for Impact

The GenAI journey spans design, deployment, and operationalization. True transformation requires partners that bring:

  • Proven, end-to-end transformation capabilities
  • Expertise in emerging tech like agentic AI
  • A track record of measurable ROI and speed to impact
  • Seamless integration with existing systems

Generative AI for business transformation

Get Ready to Get It Done

The hype phase of GenAI is over. The execution era has begun. Intelligent transformation is how enterprises will compete—and win—in the next decade.

  • Think beyond pilots. Set bold transformation goals.
  • Fund the future. Align budgets with ambition.
  • Choose co-creators. Partner with proven builders.

It’s time to turn your AI strategy into enterprise impact. Talk is cheap. Outcomes aren’t.

Ready to move from pilot to performance? Take our Agentic AI Maturity Assessment and discover the use cases and roadmap that will power you enterprise.

The Age of Intelligent Transformation: How Enterprises Are Scaling AI for Real Results

Unlock the insights from 450+ enterprise leaders—download the full report to see how AI is powering intelligent transformation at scale.

Frequently Asked Questions

Intelligent transformation is the strategic integration of AI, data, and human insight to redesign how enterprises operate, innovate, and serve customers.

Generative AI has moved beyond experimentation to become a core growth engine, powering smarter products, faster decisions, and more personalized customer experiences.

AI adoption is accelerating across banking and financial services, insurance, telecom, retail, travel, healthcare, and technology—the very sectors represented in our study of 450+ global leaders.

Because AI at scale requires investment and expertise. Over the next 2–3 years, enterprises plan to double generative AI budgets and significantly expand intelligent outsourcing, signaling a shift from pilots to enterprise-wide deployment.

Concentrix brings end-to-end transformation capabilities through the iX Product Suite—a connected ecosystem of AI-powered solutions that design, build, and run intelligent experiences. We help enterprises move from experimentation to execution with governed AI operations, measurable outcomes, and scalable success.

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