RESEARCH REPORT
Why Most Businesses Are Failing at Enterprise Generative AI and How to Beat the Odds
Customer Experience AI Is the New Frontier for Enterprise Value
Everyone’s talking about enterprise generative AI. Few are scaling it.
Our global study with Everest Group reveals what no one wants to admit: while 90% of enterprises say they’re investing in generative AI, two-thirds haven’t made it past the pilot phase. Ambition is sky-high. Execution? Not so much.
The generative AI gold rush may be full of flashy demos, endless proofs of concept, and PowerPoint promises. But when it comes to delivering real customer value at scale, the gap between leaders and laggards is widening fast.
This exclusive report explores where enterprises are getting stuck, why customer experience AI is emerging as the leading value driver, and how a bold, integrated generative AI strategy separates frontrunners from followers.
Download the report to see where you land.
Key Takeaways
- Key barriers to generative AI adoption—and how to overcome them
- The real reason CX is the new generative AI battleground
- Why human and AI collaboration is redefining intelligent transformation
- What separates business results from pilot projects