The EV Ecosystem in Bloom: Boosting Market Share for an Automotive Company

As a major provider of smart electric vehicle (EV) chargers and energy management solutions, our client empowers automotive companies and EV ecosystem players with cutting-edge technology to drive sustainable growth and electrification.

Industry: Automotive

25%

jump in market share

30%

boost in shareholder engagement

15%

reduction in operational expenses

Challenge

The EV ecosystem is increasingly taking over the automotive industry, and our client is at the forefront of driving innovation and sustainability. Despite its potential, this company faced significant challenges that threatened its ability to compete and grow in the automotive space.

At the start of our partnership, the client was still in the startup phase, needing strategic assistance to expand into Western Europe. The project initially covered ten markets, each presenting unique regulatory landscapes and consumer behaviors that required precise navigation.

Key hurdles included operating within strict budget constraints and managing the complexities of these diverse markets. The company also needed to develop effective communication strategies across various linguistic and cultural barriers.

Establishing a presence in countries like the UK, Italy, and Germany demanded proficiency in multiple languages and a deep understanding of local customs and expectations.

The EV Ecosystem in Bloom: Boosting Market Share for an Automotive Company

Solution

To address these challenges, Concentrix partnered with the automotive client to develop effective outreach and market-specific strategies. This involved:

  • Recognizing the need for an expanded approach as market dynamics evolved and the volume of inbound leads began to surge.
  • Developing a business development representative (BDR) team that complemented the existing sales development representatives (SDR).
  • Managing the influx of leads and fostering growth through channel sales, thereby strengthening partnerships and expanding the EV ecosystem.

“After partnering with Concentrix, we saw firsthand how their recommendations resulted in significant business growth for our company. Their expertise in market entry strategies was crucial in helping us successfully expand our market presence.”

Outcomes

During its partnership with Concentrix, the EV company achieved substantial results, including:

$2 million increase in quarterly revenue

30% boost in stakeholder engagement

In addition to these results, the company was able to increase its market share by 25% within one year while reducing operational costs by 15%. The strategies deployed by our team were crucial in navigating the complex regulatory and consumer landscapes of ten diverse markets, positioning the company for long-term success.

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